Zoho Commerce Marketing Tip #13: Keep Customers Coming Back After the Sale
The sale isn’t the finish line — it’s the starting point
Your connection with a customer truly begins after they place an order. A well-timed follow-up email can make customers feel valued, keep your brand in their thoughts, and even encourage them to shop with you again.
You can use post-purchase emails to say thank you, request feedback or reviews, or share a special offer for their next purchase.
Try this today
Start by using the ready-made email templates available in Zoho Commerce, such as the Product Feedback email. Customize the message so it matches your brand’s voice.
If you’d like to send a fresh email automatically, you can easily create a workflow that sends it once an order is delivered.
To take it a step further, connect Zoho Campaigns with your Zoho Commerce store. This helps you run targeted email campaigns and gently nudge customers to return and buy again.
How to get started
Customize an existing email template
Open your Zoho Commerce web app
Go to Settings
Select Email Notifications under Customization
Choose Product Feedback (or any email you want)
Edit the content to suit your brand
Set up an automated email
In Zoho Commerce, open Settings
Click Workflow Rules under Automation
Create a rule for the Sales Order module
Link an email alert to the action you want to trigger
Connect Zoho Campaigns
Go to Settings in your Zoho Commerce web app
Open Integrations → Sales & Marketing
Click Connect next to Zoho Campaigns
For more details, visit pfc-group.com
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