Hello everyone,

Zoho introduced the first edition of The Social Wall – 2026. This year brings many new enhancements, and PFC Group is introducing helpful updates in Zoho, released in January, to make your social media management easier and more efficient.

Create a Google Business Profile from Zoho Social  

You can now set up your Google Business Profile (GBP) directly inside Zoho Social in just a few steps.

A Google Business Profile helps your business appear on Google Search and Google Maps when customers look for services or products you offer. It displays important details like your business name, address, and contact information — making it easier for customers to reach you.

Enter your business details, choose your location on the map, upload images, and your profile is ready.

If you already have a Google Business Profile, you can connect it to Zoho Social and start managing it immediately.

Managing Time Zones Easily  

Handling different time zones can be tricky, especially if you manage multiple brands or work with teams across different regions.

Zoho Social now gives you flexible time zone settings so your posts are published at the right time.

You can choose from four options:

Zoho Account Time Zone
Uses the time zone set in your Zoho account. All Zoho applications will follow the same time zone.

Browser Time Zone

Automatically uses the time zone of your current device or browser. If you travel or change location, it updates accordingly.

Brand Time Zone
Allows you to assign a specific time zone for each brand. Posts, schedules, and reports will follow that brand’s selected time zone.

Custom Time Zone
Lets you manually choose any time zone. This is helpful when targeting audiences in a specific region for better engagement.

With the right setting, you can schedule and publish content more accurately and consistently.

View and Manage Reactions on Facebook and LinkedIn  

Reactions are more than just a “Like” — they show how your audience truly feels about your content.

Now in Zoho Social:

• For Facebook, you can see reactions on both posts and comments.

• For LinkedIn, you can view reactions and also respond to posts and comments directly from Zoho Social.

In the detailed view of any Facebook or LinkedIn post or comment, you’ll see all available reactions. You can also click on the reaction count to check who reacted and which reaction they used.

This helps you better understand audience engagement and interaction.

We hope these new Zoho features make your social media management smoother and more effective.

For more information, please visit www.pfc-group.com.